Frequently Asked Questions

Reasons To Join

What is Entain Partners?

Entain Partners is the affiliate network for Entain brands owned by Entain plc, and it allows you to promote brands such as bwin, partypoker and partycasino. You can promote all labels or combinations of them via one account at the same time.

What is Entain?

Entain digital entertainment plc has been acquired by Entain plc on 1 February 2016. Entain plc (LSE:ENT) is a multinational sports betting and gaming group. The Group's shares are listed on the Official List (Standard Segment) and are traded on the Main Market of the London Stock Exchange. A leading e-gaming operator in both b2c and b2b markets, Entain has four main product verticals: sports betting, casino, poker and bingo with core brands including bwin, partypoker and partycasino. The Group is headquartered in the Isle of Man and has licenses in Austria, Belgium, France, Italy, Denmark, Germany (Schleswig-Holstein), Spain, Malta, Denmark, UK, South Africa, and the Dutch Caribbean.

Why should I join Entain Partners?

Entain's affiliate programs have already seen many affiliates rake in millions. Entain Partners benefit from having the highest earning potential of any online gaming affiliate network. Why? Because Entain brands attract the highest number of players, and having more players increases your potential for affiliate revenue.

You will earn money for every customer who visits us through your affiliate site, registers and wagers. Entain Partners will provide you with all the necessary marketing tools and materials. The specific tools and materials can easily be chosen by yourself to help you achieve maximum revenue generation. Furthermore, the Entain Affiliate Program allows you to move up through the ranks. Your earnings are not limited to the main product because you can also profit from Cross-over Revenue. The more new real money players you attract the higher the remuneration you will receive for your efforts.

What is an Affiliate network?

It's a relationship between Entain Partners and you - our affiliate. Entain Partners gives you payment rewards on the revenue that your referred players and/or sub-affiliates generate via our gaming brands.

How does an affiliate network function?

You promote one or more of the Entain brands via any online marketing activity or by word of mouth. When you refer real money players to Entain's brands, you will be rewarded for the activities of those players via a percentage payment plan. Entain Partners will supply you with the marketing tools and materials to help you achieve maximum revenue generation.

Can I promote more than one client/brand?

Absolutely! You can now promote all our world-leading brands - bwin, partypoker and partycasino.

How do I join?

It couldn't be easier to become a Entain Affiliate. Just complete your information in the sign-up form and agree to the terms.

Who can join the Entain Partners network and become an Affiliate?

Our affiliate network is open to almost anyone who wants to promote Entain's brands. However, we do not cooperate with anybody dealing with websites that contain pornographic or politically related content. The Partner shall guarantee that the material shown on the Partner Website does not infringe any rights of third parties (including copyright and trademark rights, the general right of personality or any other rights) and that the Partner Website does not promote violence, sexually explicit material or discrimination based on race, sex, religion, national origin, physical disability, political content, sexual orientation, or underage commercial material or any further illegal content.

Are there any fees or costs for joining the Entain Partners network?

No. There are no sign-up fees or charges for joining.

How do you handle VAT?

All taxes due in connection with any payments to you are your sole liability. You are responsible for complying with the rules, if any, for registering for and paying income tax and similar taxes in respect of your income from this agreement and for collecting and paying the income tax and social security contributions in respect of your staff, if you have any staff. If Value Added Tax (VAT) or any other sales tax or turnover tax is chargeable, you are responsible for complying with the rules, if any, for registering for the tax and collecting and paying tax in the country where the services are provided and you acknowledge that the payments that you receive shall be deemed to include all VAT or sales tax or turnover tax.

How do I know if my site is eligible to join the Entain Partners network?

We reserve the right to refuse any site that contains objectionable material, including pornography, explicit language or content that infringes our or other third parties' intellectual property or supports violent or discriminatory groups.

Why are United States residents excluded for the definition of Real Money Players?

The Unlawful Internet Gambling Enforcement Act of 2006 prevents us from accepting U.S. consumer deposits for the purpose of betting or wagering. Since we will not able to generate any revenue from US players, we will not be able to pay out any revenue share or CPA payments for users coming from the US.

I don't have a website. Can I still become a Entain Affiliate?

Yes. Even if you don't own a website, or are not internet savvy, you can still earn revenue by promoting our brands offline. Please contact us at to assist you further.

I would like to feature your brands on more than one website. Do I need to complete a separate application for each site?

No. You can include all of your website URLs when you register as a Entain Affiliate. Later, if you would like to add a new URL, you can do so by creating additional Tracker IDs.

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